Art Direction

Branding

Strategy

Web Design

Finding the

strategic edge

and building

it into lasting value.

Ana Andersen

© ANA ANDERSEN 2026
SELECTED WORK
Brand, Strategy & Experience
© ANA ANDERSEN 2026
Brand, Strategy & Experience
© ANA ANDERSEN 2026
Brand, Strategy & Experience

Strategic Direction

Brand & Growth

Experience & Systems

Future-Focused Innovation

Women

7+ years shaping brands, strategies and experiences that turn business ambition into meaningful, lasting value.

© SELECTED PROJECTS
STRATEGY · BRAND · EXPERIENCE
© Featured Projects
STRATEGY · BRAND · EXPERIENCE
© SELECTED PROJECTS
STRATEGY · BRAND · EXPERIENCE

Projects where business insight becomes distinctive positioning, scalable brand systems and experiences built to last.

Ana Andersen 2026
Selected Work
Brand, Strategy & Experience
Ana Andersen 2026
Brand, Strategy & Experience

Capabilities

(6)

Strategic

Commercial

Human-Centred

Built to Work

01

Strategic Direction

Connecting business goals, customer insight and market context to identify stronger positions and clear priorities.

02

Brand Positioning & Systems

Building positioning, architecture and practical frameworks that guide decisions across teams and touchpoints.

03

Portfolio & Experience Strategy

Protecting meaningful differentiation across brands and translating strategy into coherent customer experiences.

04

Marketing Planning & Activation

Turning strategic direction into channel, campaign, content and partner structures that can be implemented and measured.

05

Sustainable Innovation & Change

Using systems thinking and human-centred methods to create responsible solutions with long-term commercial value.

06

AI-Enabled Strategy & Workflows

Using AI for research, synthesis, exploration and repeatable workflows—while keeping judgment and accountability human.

Strategic Direction

Connecting business goals, customer insight and market context to identify stronger positions and clear priorities.

Brand Positioning & Systems

Building positioning, architecture and practical frameworks that guide decisions across teams and touchpoints.

Portfolio & Experience Strategy

Protecting meaningful differentiation across brands and translating strategy into coherent customer experiences.

Marketing Planning & Activation

Turning strategic direction into channel, campaign, content and partner structures that can be implemented and measured.

Sustainable Innovation & Change

Using systems thinking and human-centred methods to create responsible solutions with long-term commercial value.

AI-Enabled Strategy & Workflows

Using AI for research, synthesis, exploration and repeatable workflows—while keeping judgment and accountability human.

Strategic Direction

Connecting business goals, customer insight and market context to identify stronger positions and clear priorities.

Brand Positioning & Systems

Building positioning, architecture and practical frameworks that guide decisions across teams and touchpoints.

Portfolio & Experience Strategy

Protecting meaningful differentiation across brands and translating strategy into coherent customer experiences.

Marketing Planning & Activation

Turning strategic direction into channel, campaign, content and partner structures that can be implemented and measured.

Sustainable Innovation & Change

Using systems thinking and human-centred methods to create responsible solutions with long-term commercial value.

AI-Enabled Strategy & Workflows

Using AI for research, synthesis, exploration and repeatable workflows—while keeping judgment and accountability human.

© ANA ANDERSEN 2026
Brand, Strategy & Experience
© ANA ANDERSEN 2026
Brand, Strategy & Experience
© ANA ANDERSEN 2026
Brand, Strategy & Experience
Man Back Pose
Man Back Pose
Black Man
Woman

I work from the whole system to the practical next stepcombining commercial analysis, brand thinking, customer understanding and implementation to build direction teams can actually use. 

I work from the whole system to the practical next stepcombining commercial analysis, brand thinking, customer understanding and implementation to build direction teams can actually use. 

I combine strategic analysis, systems thinking and creative development. I zoom out to find the opportunity, then zoom in to shape the structures, experiences and actions that make it real.

© APPROACH
STRATEGY → IMPLEMENTATION
SYSTEMS · PEOPLE · GROWTH
© APPROACH
SYSTEMS · PEOPLE · GROWTH
© APPROACH
SYSTEMS · PEOPLE · GROWTH

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P

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Man On The Chair

Organisation

Period

Role

Focus

NHG / Premium Hospitality Portfolio

2025 - present

Strategic Brand Specialist

Multi-brand strategy, SHP & brand direction

Studio Organic

2019–2025

Partner & Strategic Brand Lead

Positioning, brand systems & implementation

Knowit Sweden

2025

Strategic Advisor

Sustainability, sourcing & systems thinking

Godzspeed Communications

2024

Brand & Design Intern

Purpose-led concepts & creative strategy

NHG / Premium Hospitality Portfolio

2025 - present

Strategic Brand Specialist

Multi-brand strategy, SHP & brand direction

Studio Organic

2019–2025

Partner & Strategic Brand Lead

Positioning, brand systems & implementation

Knowit Sweden

2025

Strategic Advisor

Sustainability, sourcing & systems thinking

Godzspeed Communications

2024

Brand & Design Intern

Purpose-led concepts & creative strategy

NHG / Premium Hospitality Portfolio

2025 - present

Strategic Brand Specialist

Multi-brand strategy, SHP & brand direction

Studio Organic

2019–2025

Partner & Strategic Brand Lead

Positioning, brand systems & implementation

Knowit Sweden

2025

Strategic Advisor

Sustainability, sourcing & systems thinking

Godzspeed Communications

2024

Brand & Design Intern

Purpose-led concepts & creative strategy

Ana Andersen 2026
SELECTED WORK
SYSTEMS · PEOPLE · GROWTH
Ana Andersen 2026
SYSTEMS · PEOPLE · GROWTH
Ana Andersen 2026
SYSTEMS · PEOPLE · GROWTH

"Ana has that mix of strategic thinking and creative talent every team needs. Connecting user needs with business goals comes naturally to her. She's someone who turns ideas into action and collaborates effortlessly."

Red Woman

Camila (Kårén) Zardo

Revenue Operations Specialist at BIMobject

“Ana captured the essence of our brand brilliantly. She has a strong ability to think holistically, both in how the brand is communicated and in ensuring that all our design needs were met.”

Man B&W

Espen Vatne Larsen

CEO, Animania

“Ana understood the essence of Garnsprell from the very beginning and translated it into a brand that feels both distinctive and deeply connected to who we are. What stood out was her ability to see the bigger picture — connecting strategy, communication and design into one coherent experience, while making sure every detail supported the overall direction of the brand.”

Christina Jessica

Christina Jessica Wilsbeck

CEO, Garnsprell

“Ana captured the essence of our brand brilliantly. She has a strong ability to think holistically, both in how the brand is communicated and in ensuring that all our design needs were met.”

Woman Side Pose

Bjørn Skollerud

CEO

«If you’re considering getting help for your business, I highly recommend Ana! »

Therese Øyane

CEO

Clients

(3)

© Brand Partners パートナー
(WDX® — 08)
Creative Teams
© Brand Partners パートナー
Creative Teams
© Brand Partners パートナー
Creative Teams
Woman Back Pose
Man Side Pose
Woman Sofa
Pool Area
Woman Back Pose
Man Side Pose
Woman Sofa
Pool Area
© ANA ANDERSEN 2026
Creative Notes
© ANA ANDERSEN 2026
Creative Notes
© ANA ANDERSEN 2026
Creative Notes
How I Think.
Ana Andersen
Principles.
How I Think.
Principles.
How I Think.
Principles.

FAQ.

The questions I return to when making strategic decisions—regardless of industry, company or challenge.

01

What problem are we actually trying to solve?

02

What makes this meaningfully different?

03

Can people actually use it?

04

Will this still make sense in five years?

05

Where can AI create leverage—not replace judgment?

06

Does this create value for both the business and the people it serves?

What problem are we actually trying to solve?

What makes this meaningfully different?

Can people actually use it?

Will this still make sense in five years?

Where can AI create leverage—not replace judgment?

Does this create value for both the business and the people it serves?